top of page
DS-hero.jpg

White-label Design System

Global Savings Group

Global Savings Group (GSG) is a major player in the white-label discounts space; the biggest provider in Europe, they serve consumers across the world by collaborating with leading publishers in top markets. GSG currently delivers cost savings to consumers across 60 publisher partner domains in Europe, the Americas and EMEA, plus an additional four own-brand domains.

The scale of the offering led GSG to start exploring having a bespoke design system to improve lead times and reduce reliance on engineers to manually code changes. I came on board to lead on this topic, working with senior product and engineering leaders to shape the offering and deliver a tool that would allow designers and engineers to iterate and deliver at speed, in an efficient manner. 

The brief

  • Deliver a white-label design system to allow designers and engineers to iterate and deliver product changes and updates at speed and at scale.

  • Incorporate a meaningful brand layer to serve the own-branded products, to be made available to brand and marketing teams.

  • Future-proof the design system to allow for new products to be launched, and to deliver across native apps in the future.

The problems

The previous process was slow, outdated and very manual; new domains took three months plus to launch and a lack of widespread knowledge led to a small group of engineers and designers becoming a bottleneck for production. The layouts were outdated and limited, with inconsistencies and missing patterns across the offering. The established way of working was inflexible and unscalable, leading to the product offering falling behind competitors in the market.

My role

  • Lead on the project from a design perspective, advocating for the needs of product, brand and marketing designers concerning speed of iteration, creative potential and brand consistency. 

  • Shape the offering to allow for future product development and growth as the business needs change, ensuring that enhancements can be actioned easily and at scale.

  • Collaborate with engineering leadership to ensure the system was scalable, robust and straightforward to maintain. 

Goals

  • Designers
     

If you’d like more information about our features, get in touch today.

bottom of page