Who I am

I’m a collaborative, consumer-obsessed design leader who thrives on solving real-world problems. Whether I’m deep in discovery or shaping a long-term strategic vision, I’m always focused on aligning business goals with user needs, and making sure the end result is genuinely useful, inclusive, and beautifully crafted.

 

I lead with empathy and clarity. I believe in setting high standards, but I’m also pragmatic - I know when to zoom out and when to get into the weeds. I love working with cross-functional partners to bring messy ideas to life and am happiest when we’re iterating, learning from real users, and moving fast without losing purpose.

 

My background across product, brand, and service design means I can flex easily across systems, surfaces and strategies, and I’m comfortable switching gears between leading teams, championing design to stakeholders, or rolling up my sleeves when needed.

 

Where I add the most value is in building trust: with users, with teams, and with the wider business. I’ve built and scaled high-performing teams across geographies, established design practices in fast-moving environments, and worked with senior leadership to position design as a driver of growth and innovation. I care deeply about creating an environment where design can thrive - and where people feel empowered to do the best work of their careers.